Programme : Business and Management Halal
Programme Leader : Dr. Suhaimi Ab Rahman
This research program focuses on aspects of business and management of halal products both at the local and international level. The development of halal assurance system as well as halal branding are the main focuses of the program. Specifically, issues like strategic management, operational management, quality management, logistic management, international trade management, strategic marketing, international marketing, promotion and branding, consumer behavior of halal products, halal tourism and hospitality, and halal slaughter are some of the focus areas in this research program.
Updated:: 27/04/2017 [salehan]
Universiti Putra Malaysia, Putra Infoport, 43400 UPM Serdang Selangor