Business And Management Halal | HALAL PRODUCTS RESEARCH INSTITUTE
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Business and Management Halal

Programme            : Business and Management Halal
Programme Leader  : Dr. Suhaimi Ab Rahman


Synopsis :
This research program focuses on aspects of business and management of halal products both at the local and international level. The development of halal assurance system as well as halal branding are the main focuses of the program. Specifically, issues like strategic management, operational management, quality management, logistic management, international trade management, strategic marketing, international marketing, promotion and branding, consumer behavior of halal products, halal tourism and hospitality, and halal slaughter are some of the focus areas in this research program.

 

 

 

 

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Updated:: 27/04/2017 [salehan]

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HALAL PRODUCTS RESEARCH INSTITUTE
Universiti Putra Malaysia
43400 UPM Serdang
Selangor Darul Ehsan
0389471426
0389439745
C1501036034